Twitter- MediaProfile: @melissaemoore Glad to see you enjoyed the cupcakes!
- MediaProfile: Have a little giggle - http://t.co/0r9stBjF @torontostrife
- MediaProfile: Fabulous! (cl) RT @adriennesimic Only Yorkdale would have pink hard hats! Excited for the expansions! @yorkdalestyle http://t.co/p41m7nPN
- MediaProfile: Where do you draw the line when it comes to sexual consent, harassment and violence? A new campaign, launched... http://t.co/aKGl1Qur
- MediaProfile: #WDTL RT @publicinc @DrawTheLineON Your wasted friend staggers out of the bar w/some guy. Do you stay and keep dancing? http://t.co/hy1CI7Wu
Author Archives: David Wills
Transparency and resisting talking about the competition
Every once in a while, I am reminded of a lesson I learned in politics from Media Profile’s “Chaise”, Patrick Gossage. He told me that if the opponents were talking about your candidate, you were winning. Same goes for big … Continue reading
Posted in Uncategorized
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Three years later – different approaches, different results in crisis communications
About three years ago, two different companies saw themselves thrown into crisis. The first – the explosion at Sunrise Propane Industrial Gases that killed one worker and later took the life of a fire fighter – took the say nothing … Continue reading
Reputation by Association
If nothing else, communications practitioners in Toronto are in for four years of lively debate. Is our new mayor a genius, a buffoon, disrespectful or a breath of fresh air? Yesterday’s theatre, starring Hockey Night in Canada’s Don Cherry, is … Continue reading
Posted in Newsmakers
Tagged David Miller, Don Cherry, Election, Politics, Rob Ford, Toronto
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Image and reputation rehabilitation – five lessons from BP and Conrad Black
According to the US government, the catastrophe in the Gulf of Mexico may soon be over – and by “over” I mean no further leakage from BP’s massive oil spill. Here in Canada, the papers are abuzz with news that … Continue reading
BP, Fake Lakes and Summer Vacations
I can tell my summer vacation is near: my regular reading seems to be shifting from news to fiction, a welcome change that tells my brain to relax, that now is the time for a rest. The trouble is, I … Continue reading
Sex, Drugs and Speculation
The entire Guergis-Jaffer affair not only makes for intriguing reading, it also offers an amazing cautionary tale for the private sector. For days now, the news cycle has been driven by rumour, speculation and allegations from – well, let’s say … Continue reading
Posted in Uncategorized
Tagged Brand Management, Canada, Helena Guergis, Issues Management, Media Relations, Politics, Rahim Jaffer
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The Numbers Game
Today at lunch, one of my colleagues held up the sports section of the newspaper and loudly exclaimed: “so we have a chance!” This was met with great laughter, as he was pointing to a headline that stated the Leafs … Continue reading
The Whole, Shocking Truth
Sometimes, the smallest of comments can lead to a news story that is bigger than the comment warranted. Case in point, a recent newspaper article revealed that – are you sitting down? – Prime Minister Stephen Harper doesn’t watch Canadian … Continue reading
Less is More
We have all seen times when someone has shared “too much information” when telling a story in an interview. In the PR world, this usually ends up confusing the message. Typically, it happens when someone being interviewed commits the PR … Continue reading
Social media driving traditional media
One of the most amusing stories in a while hit the Globe and Mail today. It’s a story about a band from Halifax taking their dispute with United Airlines over a damaged guitar to the masses via YouTube. There are … Continue reading
Posted in Uncategorized
Tagged Issues Management, News, Social Media, Traditional Media, United Airlines
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