Author Archives: Mark Evans

Is Facebook Going Soft on Us?

In many respects, Facebook has reflected the personality of its co-founder and CEO, Mark Zuckerberg: confident if not cocky, aggressively ambitious, focused, and seemingly unconcerned about pushback about new features or programs. This approach has attracted more than 700 million … Continue reading

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Being Digital Doesn’t Mean Having to be Social

Like the conductor calling out “All Aboard!” to train passengers, it is difficult to find a company not already using social media or, at least, embracing it. In many respects, social media is regarded in much the same way that … Continue reading

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What Next for Social Media Monitoring?

Over the past few years, the social media monitoring market has exploded as companies look to see what is being said about their brands, products and services on Facebook, Twitter, blogs, etc. It has provided companies with a wealth of … Continue reading

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Is the Press Conference Dead?

When I was a newspaper reporter, a key part of the media landscape was the press conference. Many of them were fun because it got you out of the office, you could hang out with other reporters, and maybe there … Continue reading

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Is Google+ the Real Deal?

It’s been two weeks since Google+ debuted and, so far, the enthusiasm has been palpable. Nearly 10 million users have signed up, and some people such as entrepreneur Bill Gross believe Google+ will reach 100 million users faster than any … Continue reading

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