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Category Archives: Think
The fine art of apologizing
My colleague Susan Reisler has blogged about this before, but a well-done apology for a poor decision will forever be newsworthy. Case in point was KitchenAid’s red-faced apology to President Barack Obama after one of its employees tweeted an offensive … Continue reading
Is Facebook Going Soft on Us?
In many respects, Facebook has reflected the personality of its co-founder and CEO, Mark Zuckerberg: confident if not cocky, aggressively ambitious, focused, and seemingly unconcerned about pushback about new features or programs. This approach has attracted more than 700 million … Continue reading
Perils of Texting
Perhaps it is the fact that I grew up in a generation where words really meant what they said, or perhaps it is the fact that I spent so much of my life as a journalist, where the wrong words … Continue reading
Three years later – different approaches, different results in crisis communications
About three years ago, two different companies saw themselves thrown into crisis. The first – the explosion at Sunrise Propane Industrial Gases that killed one worker and later took the life of a fire fighter – took the say nothing … Continue reading
Being Digital Doesn’t Mean Having to be Social
Like the conductor calling out “All Aboard!” to train passengers, it is difficult to find a company not already using social media or, at least, embracing it. In many respects, social media is regarded in much the same way that … Continue reading
What Next for Social Media Monitoring?
Over the past few years, the social media monitoring market has exploded as companies look to see what is being said about their brands, products and services on Facebook, Twitter, blogs, etc. It has provided companies with a wealth of … Continue reading
Is the Press Conference Dead?
When I was a newspaper reporter, a key part of the media landscape was the press conference. Many of them were fun because it got you out of the office, you could hang out with other reporters, and maybe there … Continue reading
Is Google+ the Real Deal?
It’s been two weeks since Google+ debuted and, so far, the enthusiasm has been palpable. Nearly 10 million users have signed up, and some people such as entrepreneur Bill Gross believe Google+ will reach 100 million users faster than any … Continue reading
