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Twitter- MediaProfile: @melissaemoore Glad to see you enjoyed the cupcakes!
- MediaProfile: Have a little giggle - http://t.co/0r9stBjF @torontostrife
- MediaProfile: Fabulous! (cl) RT @adriennesimic Only Yorkdale would have pink hard hats! Excited for the expansions! @yorkdalestyle http://t.co/p41m7nPN
- MediaProfile: Where do you draw the line when it comes to sexual consent, harassment and violence? A new campaign, launched... http://t.co/aKGl1Qur
- MediaProfile: #WDTL RT @publicinc @DrawTheLineON Your wasted friend staggers out of the bar w/some guy. Do you stay and keep dancing? http://t.co/hy1CI7Wu
Category Archives: Uncategorized
Transparency and resisting talking about the competition
Every once in a while, I am reminded of a lesson I learned in politics from Media Profile’s “Chaise”, Patrick Gossage. He told me that if the opponents were talking about your candidate, you were winning. Same goes for big … Continue reading
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New faces and rising stars – Media Profile keeps growing
In the wake of a surge of business growth, Media Profile is expanding its team by two and promoting three of its rising stars. Jeri Brown and Dane Gergovich have been promoted to Senior Consultants, Sherline Joe to Consultant and … Continue reading
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Tagged Abbott, Ancestry.ca, AstraZeneca, Auravelia Colomer, Dane Gergovich, Epson, Hire, Jennifer Kaiser, Jeri Brown, Kraft Canada, NAAF, Olympus, Paul Henderson Tour, Post Foods, Promotion, RBC, Sherline Joe, The Source, Threecaf, Vienna, WWF-Canada
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Believe in the Power of Movement. Help us Beat Arthritis
Burn off those holiday calories and participate in a good cause! The Media Profile team will be participating in Power of Movement, Canada’s largest yoga challenge is taking place on February 27, 2011, in support of arthritis and autoimmune disease … Continue reading
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Mo Money, Mo ’Stache, Mo Profile!
The copstache, the Fu Manchu, the handlebar, the pencil, the Franz Josef — yes there are many different styles of moustache, and the men of Media Profile will spend the month of November trying to figure out which one suits … Continue reading
Congress and Parliament – Coliseums designed to rip apart the opposition
Governing across the Divide: Restoring Civility to Public Discourse was the title of a program I recently attended at the Washington National Cathedral. The setting was appropriately awe-inspiring and the audience of Democrats, Republicans and Independents were sitting on the … Continue reading
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Tagged Canada, Congress, Globe and Mail, Inspiring, Jeffrey Simpson, Liberal, New Yorker, Politics, Ryan Lizza, Stephen Harper, Susan Collins, US
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Smiles Aren’t Always Free
As JetBlue discovered this week, sometimes all it takes is one employee’s dramatic outburst to put your company in the eye of a media storm and to undo all the hard work of building a positive image for a brand. Steven … Continue reading
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Tagged Brand Management, Facebook, Hospitality, JetBlue, Social Media, Travel, Twitter
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Image and reputation rehabilitation – five lessons from BP and Conrad Black
According to the US government, the catastrophe in the Gulf of Mexico may soon be over – and by “over” I mean no further leakage from BP’s massive oil spill. Here in Canada, the papers are abuzz with news that … Continue reading
Is Bad Publicity Really Better Than No Publicity At All?
The fashion police were knocking at the door of Selfridges in the UK earlier this month after an ill-timed fashion faux pas. The retail chain’s Manchester store window display featured a lovely Alexander McQueen gown, hung dramatically from a gallows. Tragically, Alexander … Continue reading
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Tagged Alexander McQueen, Controversy, Fashion, Selfridges, Social Media, UK
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Social media and public break-ups
Last night during the second half of the Bachelorette, former Bachelor Jake Pavelka and Vienna Girardi were interviewed about their very public break-up. From a communications stand point, I was interested to see how this might play out. It didn’t … Continue reading
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Tagged Bachelorette, Issues Management, Reality TV, Social Media
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BP, Fake Lakes and Summer Vacations
I can tell my summer vacation is near: my regular reading seems to be shifting from news to fiction, a welcome change that tells my brain to relax, that now is the time for a rest. The trouble is, I … Continue reading

