Media Profile adds Honda to its client roster
01/05/11
Following an extensive selection process, Honda Canada Inc. has chosen Media Profile as its public relations agency of record for its Canadian operations.
“For over 40 years, Honda has developed a reputation as a leader and innovator in the automotive industry.” said Alison King, President of Media Profile. “Naturally, we’re very excited to be collaborating with such an iconic brand on what’s sure to be an exciting road ahead”.
Media Profile will support Honda across the full spectrum of communications activities, supporting all of Honda’s divisions, including the Honda and Acura automotive brands, as well as Honda motorcycles and ATVs, plus marine and power equipment.
“We were impressed with Media Profile‘s wide range of experience in numerous public relations disciplines, including both internal and external communications, social media, event planning, market research and so much more,” said Jerry Chenkin, executive vice president for Honda Canada Inc.
About Media Profile
Media Profile is one of Canada’s largest full-service, employee-owned public relations firms, providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. Founded in 1985, Media Profile is based in Toronto, with offices in Montreal and Vancouver. MP Thread, Media Profile’s fully integrated social media division, offers a full range of social media services backed by dedicated experts who understand the social and digital space and how it complements traditional public relations.
About Honda Canada Inc.
Now in its 41st year of operations in Canada, Honda Canada Inc. (www.Honda.ca) has sold more than 3,375,000 Honda and Acura passenger cars and light-duty trucks. More than half of all Honda and Acura vehicles sold in Canada last year were made in Canada, and a record high 91 percent were made in North America – a higher percentage than any other vehicle manufacturer in Canada. Honda Canada makes the Honda Civic and the Acura MDX, ZDX and CSX at its two manufacturing plants in Alliston, Ontario, and produces fuel-efficient 4-cylinder engines at its engine plant, adjacent to its two assembly plants.
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For more information:
Alison King
President
Media Profile
416-504-8464
alison.king@mediaprofile.com
