The chemistry is perfect! Match.com names Media Profile its Canadian agency of record
06/20/11
Match.com, leading online dating site and pioneer in the Internet dating industry, has hired PR firm Media Profile as its agency of record in Canada. Media Profile will support Match.com across the full spectrum of communications activities including traditional media relations, social media and event planning.
“Match.com has transformed the way single Canadians meet, date and fall in love, putting them in control of their own love lives,” said Alison King, President of Media Profile. “Media Profile is tremendously excited about the opportunities for Match.com in Canada. And the single employees among us are excited to get online and find love!”
“Media Profile impressed us with their online and consumer sector experience, their creativity, and their enthusiasm for the business. They were clearly a perfect match,” said Bryan Jewell, GM International, Match.com.
About Media Profile
Media Profile is one of Canada’s largest full service, employee-owned public relations firms, providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. Founded in 1985, Media Profile is based in Toronto, with offices in Montreal and Vancouver. In April 2010, Media Profile launched MP Thread, a collaboration between Media Profile and Mark Evans, one of Canada’s leading social media strategists and technology bloggers. MP Thread offers a full range of social media services backed by dedicated experts who understand the social and digital space and how it complements traditional public relations. For more information, visit www.mediaprofile.com
About Match.com
Founded in 1995, Match.com was the original dating website and pioneer of the online dating industry. Throughout its fifteen year history, Match.com has been responsible for more dates, relationships and marriages than any other website. The company’s comprehensive online dating services also include Chemistry.com, Singlesnet and People Media’s 27 targeted websites such as BlackPeopleMeet.com and SeniorPeopleMeet.com. Today, Match.com operates leading subscription-based online dating sites in 25 countries, 8 languages and across five continents. Match.com is an operating business of IAC and is headquartered in Dallas, Texas. For more information, visit www.match.com.
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