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MP Sports
Media Profile has built an industry-leading sports marketing practice, fueled by our team’s passion for all kinds of sports. We’ve worked on everything from Olympic Games to small-town hockey competitions, and through it all, it’s our love of the game that keeps us hungry for more.
Whether you’re a sports legend like Don Cherry or Paul Henderson, or an amateur athlete doing interviews for the first time on the eve of your big competition, we’ll make sure everything goes according to plan.
We have tackled media relations, event management, spokesperson training, social media, community outreach and engagement, fan support, and issues management for a wide range of sports properties, including:
- Turin Olympic Games 2006
- Beijing Olympic Games 2008
- World Cup 2010
- World Track and Field Championships 2001
- NHL Winter Classic 2010
- Calgary Stampede 2008 to 2010
- Hockey Night in Canada – 2005 to 2010
- Manchester United vs. Celtic FC friendly match at Rogers Centre 2010
- Battle of the Blades – launched 2009
- Kraft Hockeyville – launched 2006 to present
- The Henderson Jersey Homecoming Tour 2011
- Royal Golf Association 2009
- Skate Canada 2008 to 2010
Our five years at the helm of CBC’s sports publicity gave us the opportunity to support all of the amateur and professional sporting events for which CBC was the official broadcaster – work that took us from the international stage to some of the smallest (but most sports-obsessed) communities in Canada.
Not many PR firms have been fortunate enough to work on such a wide range of exciting sports events. We have inside knowledge of the tight timelines, the strictness of schedules and the demands of sports media – and we know how to work with them to deliver an avalanche of positive coverage.
If you’d like to know how we can use our experience to make your event stand out from the pack,
please contact Alison King.
