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Is Facebook Going Soft on Us?
In many respects, Facebook has reflected the personality of its co-founder and CEO, Mark Zuckerberg: confident if not cocky, aggressively ambitious, focused, and seemingly unconcerned about pushback about new features or programs. This approach has attracted more than 700 million … Continue reading
Being Digital Doesn’t Mean Having to be Social
Like the conductor calling out “All Aboard!” to train passengers, it is difficult to find a company not already using social media or, at least, embracing it. In many respects, social media is regarded in much the same way that … Continue reading
Is Google+ the Real Deal?
It’s been two weeks since Google+ debuted and, so far, the enthusiasm has been palpable. Nearly 10 million users have signed up, and some people such as entrepreneur Bill Gross believe Google+ will reach 100 million users faster than any … Continue reading
Smiles Aren’t Always Free
As JetBlue discovered this week, sometimes all it takes is one employee’s dramatic outburst to put your company in the eye of a media storm and to undo all the hard work of building a positive image for a brand. Steven … Continue reading
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Tagged Brand Management, Facebook, Hospitality, JetBlue, Social Media, Travel, Twitter
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