Social media is not a trend. It’s an established part of our modern landscape, and now a pivotal part of any communications plan. From a Public Relations perspective, the proliferation of these social channels represents a rapidly emerging set of challenges and opportunities that must be addressed regardless of industry sector.
It is against this backdrop that Media Profile announces the formation of an entirely new consulting practice that combines social media strategy and tactics with proven and innovative public relations experience. We call it MP Thread.
This new practice is a joint offering between Media Profile and Mark Evans, one of Canada’s leading social media strategists and technology bloggers. MP Thread is a complete suite of social media services, backed by an alignment of dedicated experts who understand the social and digital media space and can intelligently and effortlessly communicate effective strategies and creative approaches that capitalize on this remarkable development in consumer behaviour.
MP Thread offers a full range of strategic and tactical social media services including: training and education, research, priority setting, benchmarking, execution, and measurement and monitoring. We employ a collaborative approach that takes into account a client’s goals, while ensuring that social media programs are tightly integrated into their communications, marketing and sales activities. We believe that social media success comes from strategic focus and tactical execution, as well as the ability to be flexible and open to new opportunities as they arise.
Get in on MP Thread, We’ll help you get through the world’s new connection points, giving your stories the clear path and audience they deserve.
Mark Evans is one of Canada’s leading social media experts, an entrepreneur and enthusiastic blogger. He is Senior Social Media Strategist for MP Thread, an alliance with Media Profile. He is the founder of ME Consulting, a digital marketing and social media consulting firm that specializes in technology startups and fast-growing companies. His experience includes more than 15 years as an award-winning technology newspaper journalist and three Internet start-ups – Blanketware (a natural language search service that he co-founded), b5media (one of the world’s largest blog networks) and PlanetEye (online travel planning).
Mark writes several blogs, including Mark Evans Tech and Twitterrati, as well as a regular column for the Globe & Mail. Last year, he was named one of Canada’s best technology bloggers by ComputerWorld Canada. He’s also one of the organizers of Canada’s leading Web conference, mesh, and its sister events, meshU and meshmarketing.