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Alison is a trusted PR pro, committed mentor and supportive leader.
In other words, everything you’d expect from the president of Canada’s most proudly independent communications agency. Over a storied 20-year career, she’s earned the respect and trust of the CEOs of Canada’s largest brands and the editors of its busiest newsrooms. Much of Alison’s success can be attributed to her natural ability to connect with others. With a strong entrepreneurial spirit, she never stops learning and encouraging others to do the same.
David understands the importance of a strong narrative, clear messages and compelling delivery.
David draws on his natural storytelling abilities to help clients weave their messages together in a powerful way. His approach is informed by his prior work as a newspaper reporter and political aide at Queen’s Park. After 25 years at Media Profile, he’s more than just a storyteller: he’s a trusted and respected advisor to his clients. David has media-trained CEOs, senior government officials, leaders of movements, and high-profile aspiring politicians. You can often catch his commentary as a regular guest on The John Oakley Show on AM640.
Adrienne sets her sights on bold ideas and tells it exactly like it is.
Just when you think all possible angles have been considered, Adrienne serves up a fresh point of view. For nearly 25 years, her fearlessly honest approach to communications has made Adrienne a trusted advisor to some of Media Profile’s longest-term corporate and consumer clients. Each one appreciates her uncanny ability to step into their shoes and masterfully march them to success.
John has a unique ability to cut through noise to deliver level-headed strategic counsel.
As his clients will tell you, his thoughtful, analytical approach and ability to see both the big picture and the small details make him an integral member of their communications teams. John specializes in developing full-scale brand and corporate communications programs and has worked with some of Canada’s largest blue-chips. He draws upon rich experience in the not-for-profit sector, where he focused on environmental issues, international development and foreign aid, to serve clients’ CSR and community relations needs.
Stephanie is, in a word, trusted.
A 20+ year veteran of the agency world, her clients praise her exceptional customer service and love her attention to every detail. Stephanie has worked with some of the world’s biggest brands, particularly in healthcare, government,, transit infrastructure, not-for-profit, Indigenous, and technology sectors. Whether building a national media relations program or cultivating grassroots initiatives, she helps her clients foster strong relationships with their communities and their stakeholders.
Chris is a critical thinker whose advice is always built on a multifaceted understanding of the challenge at hand.
Backed by 16 years of agency experience, he’s worked with a diverse range of start-up and well-known companies across consumer, technology and B2B spaces. Chris is passionate about learning new skills, and when he’s not drafting a speech or strategic plan, he’s working with colleagues to grow their knowledge base.
As Media Profile’s digital maven, Ashleigh ensures that sound strategy and smooth integration are at the heart of all campaigns.
A background in science makes her a unique hybrid in the world of PR: A creative mind with a keen understanding of and appreciation for data, analytics and measurement. While Ashleigh’s specialties lie in influencer and content marketing, social media and SEO/SEM, it’s her thoughtful and dedicated approach that makes her so invaluable to clients and colleagues.
Scott has built a career on threading the needle between meaningful storytelling and profile-building that delivers on business objectives.
Employing a combination of creativity and charisma, Scott is a trusted advisor to clients and media alike. A 12-year PR pro, Scott brings a wealth of communications know-how to the table, along with a breadth of experience that spans across multiple client sectors and media verticals.
Scott works with his clients to provide strategic counsel, develop compelling story narratives and build communications strategies that leverage traditional, social and influencer relations, along with digital and content marketing integrations. At Media Profile, Scott has years of experience working within arts and entertainment industries managing publicity campaigns that promote networks, talent and specific programming.
Sherline is a brand-builder and storyteller with over 14 years of experience helping global brands build, shape and nurture their public profiles.
As a strong advocate for the power of earned media, Sherline guides her clients to tell stories that capture hearts and minds. With deep experience in corporate and consumer communications, Sherline’s clients often turn to her for advice on media strategy and brand management.