THE WORK

Digital media is now traditional, and media relations—once the bread and butter of PR—is now a highly specialized skill that takes knowledge, relationships, and a commitment to uniquely understanding every media outlet.

Instagram or TikTok? Nano, micro or macro? Media Profile takes a bespoke approach to influencer marketing, building each program from scratch with our clients' specific needs in mind. It's our job to blend partners, platforms and narratives into a winning strategy. 

As new channels emerge, we build strategies that put your brand in the right places at the right times. We also offer expert guidance as well as management of communities and content to optimize engagement and cultivate brand advocates.

We develop strategies to ensure your leaders are seen and heard. From speaking engagements and town hall meetings to leveraging digital platforms like LinkedIn, we can help you orchestrate the perfect approach, as well as shape and enhance your organization's profile across channels.

From conception to execution, we breathe life and connection into compelling events that captivate attendees. Then, we fill the room with people whose enthusiasm is authentic and infectious.

There’s no greater power than a campaign that’s experienced seamlessly across channels. We know how to bring campaigns to life through earned media, events, influencer partnerships, paid media and beyond.

Navigating a crisis is challenging enough. Considering its impact on every audience can be overwhelming—that's where we excel. We bring the insights and skills necessary to keep your community feeling valued and informed.

Our in-house creative team can skillfully craft copy and content to convey your product and campaign messaging—from social and ad content, brand and sponsored materials, photography, videography and everything in between.

While it can be demanding, engaging directly with media can be an invaluable chance to reach and connect with your core audiences. We can help you understand what journalists need, how they work and how to best share your messages with maximum impact.