Creative Services

Canadian Journalism Foundation (CJF)

How do you refresh World News Day, led by the Canadian Journalism Foundation (CJF) and the World Editors Forum, highlights the critical role of fact-based journalism in telling stories that make a difference to individuals, communities and our planet.

…the brand identity needed modernization to remain visually relevant and impactful with today’s consumers.

Our solution was to develop a design system that could work across various channels and media—from print ads and a website update to Reels on Instagram.

The result was a clean, modern, animated visual identity that will work for many World News Days to come.