Harbourfront Centre

Positioning Harbourfront’s Winter Fest as the ultimate destination for families to spend the day skating, enjoying delicious food and sipping mulled wine, our PR team strategically pitched local online and broadcast outlets to highlight the exciting new program. The outdoor event featured Toronto-based lifestyle and food creators like @consumedbycarlo, who shared the experience across social media.

Traditional media outlets loved the lineup, which featured standout events like the Tree Reveal, DJ Skate Nights and the New Year’s Eve Fireworks. 

Since 2020, we've worked to understand exactly what media need to revisit this story in an ever-changing landscape. The key insights, materials and spokespeople we assemble helped drive compelling national coverage and a surge in donations.