How do you grow new excitement for a verdant spring catalog ahead of the season? With a sneak peek that brings media, influencers, and experts face-to-face and hands-on.
The Spring Preview featured new and trending seasonal offerings, with the opportunity to learn from experts across diverse categories, including Trend and Design and Ryobi. Food was cooked on Home Depot BBQs and pizza ovens, while everything from the menu items to the take-home gifts included a sprinkle of spring straight from The Home Depot gardens.
RESULTS
35
attendees included design, DIY and lifestyle TV experts, journalists, and influencers
1.3M
Social impressions
The foundation for a campaign with 488 stories and 178M+ impressions
+94% stories and +75% impressions over the previous year’s campaign without an event.
