Canada's first Indigenous broadcaster wanted to broaden its media audience to diverse, cross-cultural beats beyond entertainment. We've found new opportunities to share its voice.
A few moments we're proud of.
Inspired by the rise of traditional tattooing buzz across social media, Skindigenous platformed Indigenous tattoo artists' stories through a far-reaching media and influencer campaign.
Leveraging APTN's diverse spokespeople across Turtle Island, our work with Bears' Lair secured 841 hits—an exceptional success.
Mindful of limited resources in Indigenous media outlets, our targeted approaches, such as personalized media mailers, ensure impactful connections. For Chuck and the First People Kitchen, we distributed Awazibi Maple Syrup. Taking a similar approach, our kits for Tribal featured personalized "mug shots," mock WANTED posters, cookies, Indigenous coffee and branded merchandise, all leaving a lasting impression on journalists.
RESULTS
3000
Stories
640M
Impressions
National coverage in The Globe and Mail, CTV, and Postmedia, along with Indigenous outlets like CFWE and NCI Native Radio.
