Integrated Campaigns

APTN

Canada's first Indigenous broadcaster wanted to broaden its media audience to diverse, cross-cultural beats beyond entertainment. We've found new opportunities to share its voice.

A few moments we're proud of.

We partnered with the CN Tower to create an intimate event for APTN to discuss reconciliation, celebrate their accomplishments over the last 25 years and look ahead to the steps it’s taking now with the launch of APTN Languages. ​After a screening in the Maple Leaf Theatre, guests enjoyed a special meal curated and prepared by Indigenous chef, David Wolfman, and were taught phrases in the regional dialect of Anishinaabemowin.
Mindful of limited resources in Indigenous media outlets, our targeted approaches, such as personalized media mailers, ensure impactful connections. For Chuck and the First People Kitchen, we distributed Awazibi Maple Syrup. Taking a similar approach, our kits for Tribal featured personalized "mug shots," mock WANTED posters, cookies, Indigenous coffee and branded merchandise, all leaving a lasting impression on journalists.
Inspired by the rise of traditional tattooing buzz across social media, Skindigenous platformed Indigenous tattoo artists' stories through a far-reaching media and influencer campaign.
Leveraging APTN's diverse spokespeople across Turtle Island, our work with Bears' Lair secured 841 hits—an exceptional success.
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