Uber Eats had a bold creative platform: "Get anything, don't always eats it." But we wanted to prove how right they were. Looking at the anonymized delivery data, we discovered a trend showing a surge in Canadians ordering sexual health products on the platform.
World Sexual Health Day was a timely moment to announce the data along with Uber's commitment to supporting sexual health and freedom. The announcement resonated across media and social channels, helping to position Uber as a swift, discreet and accessible solution for sexual health needs when they matter most. With an unconventional hook to spark interest, this news jumping campaign gave Uber Eats an opportunity to contribute to a critical conversation.
.png)
