Media Relations

Daily Bread Food Bank

Food insecurity is growing all around us. Daily Bread Food Bank is leading the response from the front lines, documenting the urgency and the scale of the need in its annual “Who’s Hungry” report. Our job is to keep this crisis at the centre of the media conversation.

The objectives are simple: increase awareness of the critical urgency and support the food bank’s mission of providing crucial food assistance for those in need.

Since 2020, we've worked to understand exactly what media need to revisit this story in an ever-changing landscape. The key insights, materials and spokespeople we assemble and deliver to journalists has helped drive compelling national coverage and a surge in donations.