Saintly Wine

Positioning Saintly Minis as the ultimate Ready-to-Drink (RTD) innovation, we used our paid ambassador program and influencer network to drive . The launch involved minimalist “mini” mailer kits sent to key creators in priority markets, collaboration with brand ambassadors for social content creation and strategic partnerships with influencers and brands like Reformation and Reebok for event opportunities. Social listening also played a crucial role, allowing us to identify surprise and delight moments for influencers and partners, ensuring a well-rounded and impactful campaign that resonated with the audience.